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Tip Tuesday: Take advantage of playlists.
Playlists have a retro-FM-radio sound to them, but they’re really a powerful tool to spice up your video channel. We use them on our YouTube channel to draw attention to some types of videos we’ve made...
View ArticleTip Tuesday: Bumper videos are a great innovation based on a traditional...
An old broadcasting term, “bumper,” is getting new life in online video. Traditionally a bumper was a brief announcement that preceded an advertisement break and then followed it. It would remind you...
View ArticleTip Tuesday: Live streaming is pretty accessible now.
Live streaming is just what it sounds like—users transmit their media live, so that people can view it as it’s happening. It’s the closest thing to a live television broadcast on the Web. The...
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Tip Tuesday: Make your videos mobile-friendly now.
With many people switching to mobile for their daily web consumption, it’s becoming increasingly important for web designers to do their work with the mobile viewer in mind (actually, we recently...
View ArticleiPhone cameras are great–within reason
iPhone cameras are great–within reason Video cameras are evolving and becoming more powerful and more convenient. Smartphones may be as well. So it’s no surprise that the video camera in your average...
View ArticleRemix videos are underutilized by nonprofits
Remix videos are underutilized by nonprofits While the word, “remix” brings to mind popular music, remix videos are a trend on Youtube and other video platforms in which one takes several pieces from...
View ArticleVideo production is the product of collaboration and teamwork.
Video production is the product of collaboration and teamwork. Video production is an involved process, and a video like this one shows how teamwork underlies good video. The only voice you hear in...
View ArticleAssociation videos benefit from a collaborative process.
Association videos benefit from a collaborative process. As we discussed last week, successful collaboration is the foundation of a good video. Association videos, in particular, can gain quite a...
View ArticleThe top 5 ways anniversary videos benefit your nonprofit organization.
Anniversary videos benefit your nonprofit organization. A lot of DC-area associations and nonprofit organizations already see the benefits of anniversary videos. In the past two years alone, we’ve made...
View ArticleFundraising videos should show both beneficiaries and donors.
Fundraising videos should show both beneficiaries and donors. Our client the American Chemical Society imagined fundraising videos that would show donors and beneficiaries, and MiniMatters produced it:...
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